RedLight Fusion - Computer and IT Solutions - Los Angeles Computer Repair - San Fernando Valley Network Support - SEO Marketing Services in Northridge - SEO - Search Engine Optimization and Search Engine Web Marketing Services

You are here: Home

Our Services

Web Design Services and SEO Marketing

SEO Services

SEO - Search Engine Optimization and Search Engine Web Marketing Services

Search Engine Optimization and SEO Services in Los Angeles and the San Fernando Valley offered by RedLight Fusion.

SEO consultation

Complete breakdown and analysis of your website.
Finding your competitors and seeing why they're on top.
Create a cost proposal and plan to bring your website forward.

We basically sit down with you and go over every aspect of your website pointing out good things and bad things along the way. We get to know your business and help you identify your target market and website visitors. During this initial meeting, we also find your competitors and point out the things they are doing that keep their website on top of Google. We then talk about the necessary changes required to boost your rank search engines, namely Google, and include a proposal covering the steps required, expected time-frame, expected results, and total cost. SEO today is more than just increasing your rank on search engines. You must have a plan of action. You must have a set of keywords and keyphrases in mind. Some businesses want to increase their overall rank for all keywords relevent to the industry. Other businesses just want to muscle out a direct competitor. Other business just want to attack a more narrow range of keywords to gain control over more specific areas of their business. The point is that there will never be enough time and money to aim for every major keyword out there, so you must have a plan for identifying what is the most important and sticking to that. Optimizing your site for everything is a common mistake many people will make and it keeps your site from being highly optimized for any one search-phrase.

SEO optimization

The execution of SEO.
Changes to the website.
Performance monitoring.

The SEO execution follows after we have a plan for your website. We begin by making all the necessary changes to website by adding more words, pages, link, or features to your website. Then we monitor your search engine rankings and send you status updates every couple of days. Over time, we start to really get a feel on your website and tune-in on the changes make the biggest impact to your SEO rankings. From there, we make the final adjustments and check your website's performance again. After a couple of months, your SEO optimization project will be complete and your website will be ranked, searched, and better exposed to the public.

SEO education

Why your site hasn't gone up after trying everything and many SEO experts.
What it takes to be on top.
How to make your site relevant.
Why blackhat SEO doesn't work.
10 things you can do for SEO
What you can do to maintain your site's SEO ranking long after we are finished.

Our services are more than just improving your website. We make sure you understand the key components of SEO to keep your site ranking high in Google long after we are done. We answer all your questions and tell you what you have to do to maintain your high SEO rankings over the longterm. We provide all SEO clients with an easy list of steps to follow and warn them about things that might hurt their SEO performance. We also reveal flaws in your site left by your website designer and talk about other common website marketing methods to increase your overall conversion. There are many other factors that help a website's success such as repeat traffic, viral marketing components, or even a new design.

Why everyone needs SEO.

ADVANTAGES OF SEO:

Increases sales.
Establishes credibility.
Increases awareness.
Spread information.

Would you dare start a business without advertising? If not, then why would you start a website without optimizing it for search engines. EVERYONE needs SEO. No business can survive if people don't know about it and can't find it. SEO ensures that people will be able to find your website and learn about your products and services. SEO also presents your company to the visitor in an unbiased manner. Showing up on the 1st page of a Google search commands trust like no other. It's no surprise that businesses on the 1st page of a Google search take over 90% of the online business market share. SEO done successfully will increase your company's exposure infinitely for years to come all for free. With a good product and service to back up your claims, people will refer your company name again and again promoting and marketing it for you for free over the internet. Best of all, SEO levels the playing field for smaller companies allowing them to compete effectively against bigger companies and gain a wider share of the market.

SEO advice.

What it takes to be a real SEO expert

Up-to-date knowledge.
Constant work and learning in SEO.
Constant monitoring and changes over several months.
Re-writing content for long-tail.

The world of SEO is constantly changing rapidly. Search engines are constantly changing their algorithms to decide what websites deserve to be on top for specific search keywords. Search engines give your website points for everything such as content, picture name, title name, meta-tags, links, and many other things. The more "points" your website has, the more relevant it is considered to be and the higher it will be ranked by search engines like Google, Yahoo, or MSN. A true SEO expert stays up to date on how search engines rank websites and will use up-to-date methods to help your website make it to the top of the Google's rankings.

Doing real SEO work for real results takes a ton of effort and time. Typical SEO professionals are expected to re-write content, make changes to the website, monitor the rankings, and make changes again over a period of 2 to 3 months. Most of the time, the SEO professional will have to add new pages and new content to the current website as well as add more website features to give it the ultimate boost in SEO performance. One of the main attributes of a true SEO expert is efficiency. Search the keywords "search engine optimization" on Google and you'll find thousands if not millions of articles with long lists of little SEO tricks. While doing all those will definitely give you a benefit, nobody has time to do all of them or figure out which contradicting articles are correct. An SEO expert knows right away what steps are needed to boost your search engine marketing (SEM) advantage and does just that. Just like with any other local service that you need, you pay someone else to do it because they do it faster and better. Trying to do SEO yourself is like changing your car oil, dry cleaning your shirts, and and putting in a new roof yourself. While it's free and might work almost as well, it certainly will cost you more time and money in the end.

The difference between RedLight Fusion and others:

PROOF - case studies.
EXPERIENCE - we know what will work for you.
SELECTED CASES - we only take on companies we can help.
CONSTANT monitoring and SEO status updates emailed to you regularly.
LOCAL expertise - we specialize in SEO for the Los Angeles and San Fernando Valley areas.
We LOVE small businesses. We don't have the time and resources for high-dollar corporate clients with $10,000 SEO budgets. Nothing brings us a higher sense of achievement (and bragging rights) then taking a small company and blowing it up over the internet to give it the same marketing level as the bigboys!

A real SEO expert should be able to explain everything about SEO to you and make you feel comfortable about the key technical areas of search engine optimization. RedLight Fusion is different from all the rest on many levels. First off, we actually have proof of our expertise. We have a list of extremely satisfied and impressed clients that are willing to vouch for us. You can click on this PDF here to see how we took a company that practically didn't exist on Google to 1st-page rankings on many of the keyterms they wanted. The next difference is experience - we've got it and we can prove it. Lastly, we hand-select all our SEO clients. We absolutely will NOT waste your time and money if we feel that we cannot help you. Other SEO experts will claim to be able to help your website outrank Myspace, Youtube, Itunes, or whatever - the bottom line: we won't take on your site if your site can't be helped. We specialize in SEO work for the Los Angeles and major geographical areas in the Greater LA. Many small businesses don't need massive exposure or high SEO rankings for the entire world or United States, they simply need to reach their specific neighborhood community to be successful. We have customized search engine optimization SEO services for you whether you're in Los Angeles, San Fernando Valley, Orange County, or anywhere else in the world.

Key SEO terms:

SEO - Search Engine Optimization which means to design your webpages so that they are ranked higher on search engines like Google
organic SEO - to obtain SEO positions naturally
meta-tags - a specific area in your webpage's html code that allows you put information for search engines to read
keywords - specific words to be searched by websurfer
pagerank - a rank rating between 1 and 10 assigned by Google based on the quality of your inbound links
keyword density - the number of times a specific keyword shows up in one page
internal/external links - internal links that lead to other pages inside your website, external links lead to other websites

What's wrong with fake SEO experts?

They're not experts at all.
They make WILD promises up front.
They use blackhat SEO methods.
They underbid (and take shortcuts on quality).
They don't offer you every possible option.
Their SEO tricks are outdated.
Don't care about your website's longterm SEO performance.
Don't care about repeat traffic.
Sell you on methods that dont work - link exchange, meta-tags, auto-submitting to search engines.
Full of secrets - don't tell you what they're doing.

Fake SEO experts are usually all the same. While many are intentionally dishonest, others just don't have enough real-world experience to tell you everything you need to know about SEO website optimization. It's impossible to tell the difference nowadays between true SEO experts and wannabes. Most people leave SEO ranking up to the website designer or don't even bother to learn about it for themselves. Bigtime SEO marketing firms can cost upwards of $800 per month while no-name SEO guys will charge only a flat $300 fee (with weak or no results).

The small flat rate fee is one of the biggest SEO scams I've seen nowadays. A company or usually an individual claiming to be an SEO expert will make a small offer of $300 to optimize a website's meta-tags, keywords, and submit the website to all major search engines. Other variations include a submission to link exchange sites or banner exchange sites and list of optimize keywords all for a one time fee. The dead give-away should be the price. REAL SEO optimization takes time. For example, I will pick one aspect of SEO - finding the right keywords. 1st, you have to research all the keywords in your industry, then find the keywords used by your competitor, then decide which market you want to target if not the same as your competitor, then decide which keywords out of the list to use. After you have selected and applied the keywords to your website, you must monitor them every week to see the changes and improvements. In almost all occassions, you will find that you will have to change the keywords at least once to reach optimal results. If you think someone is going to spend all that time for only $300, you are wrong. As for link exchanges, that is a big waste of time and is also known for LOWERING your rankings. Google is a smart engine (if not the smartest in the world) and it can tell the difference between true relevant links and fake exchange links or reciprocal links.

Another common trait of the fake SEO experts are the wild promises. I like to call this "The Guarantee". People have to understand that unlike most businesses, real SEO experts cannot guarantee any level of success other than SEO improvement over the current status. SEO FRAUDS will usually promise a guaranteed 1st-page ranking in only 2 weeks for only $500; all without even analyzing your website first. What if the keyword I wanted was "car"? No SEO company no matter how great they are is going to be able take a small website and make it rank higher than Edmunds.com or Autotrader.com; any search engine optimization company that claims they can do that should not be taken seriously. Not every website can be optimized for search engines and not all websites will ever be able to reach the top of Google's search engines. For example, a quick search for "car repair" on Google will return several websites with hundreds of pages in them. Unless your own "car repair" website has hundreds of pages, there's really nothing you can do to rank even close. Tthe next time you hear an SEO guarantee, just run the other way.

Other traits of fake SEO experts involve the use of out-of-date SEO methods or "bad" SEO practices. Search engines are constantly evolving and discovering new and more effective ways of determining how relevant a website is to a specific search keyword. The old methods of putting a ton of keywords in your meta-tags no longer works. Bad or dishonest SEO practices also known as blackhat SEO methods will hurt your website's search engine ranking in the long run. A big example of a bad SEO is to use white text on your webpage. Back in the days, many webmasters tried to cheat the system by putting a ton of text colored white so that they were hidden in the background. The text was hidden to the human eye but still readible by search engines and therefore ranked higher. All major search engines like Google, Yahoo, and MSN no longer falling for this trick. Other examples of outdated methods are the reciprocal link exchange or spamming the link on other meaningless websites.

MORE USEFUL LINKS ABOUT SEO:
http://searchenginewatch.com/showPage.html?page=2167931
http://www.searchengineguide.com/buresh/2006/0614_sb1.html